Fabrication | Creative

Kraft Heinz

At the 2024 National Restaurant Association Show, Kraft Heinz captivated attendees with an immersive 4,200-square-foot exhibit designed to showcase its latest foodservice innovations. The booth featured four distinct restaurant concepts, each highlighting the brand’s versatility across different dining experiences. The Heinz Taproom provided a bar-and-grill setting where guests could enjoy dishes crafted with Kraft Heinz products and explore the innovative TAP condiment system. The Dip N’ Dash offered a fast-food-style experience, demonstrating advanced condiment dispensing technologies. The Grab & Go concept emphasized the future of self-service and vending solutions, while Henry’s, a fine dining establishment named after founder Henry J. Heinz, showcased chef-inspired appetizers featuring premium Kraft Heinz ingredients.

A major highlight of the experience was the "MY HEINZ" station, where thousands of visitors received custom ketchup bottles with their names, creating a personalized and shareable brand moment. The exhibit seamlessly combined interactive elements, live culinary demonstrations, and strategic branding to reinforce Kraft Heinz’s leadership in the foodservice industry. By blending innovation with engagement, Kraft Heinz demonstrated its commitment to enhancing both restaurant operations and customer experiences, leaving a lasting impression on industry professionals.