Fabrication | Creative
Here
At the entrance of the Automotive Hall, HERE Technologies’ 3,500-square-foot booth towered 18 feet high, creating a commanding presence with fabric banners and branding. A floating canopy with dynamic lighting evoked motion, complementing the BMW i7 centerpiece. Embedded LED monitors and transparent LED walls provided an open yet immersive experience, while large-scale LED tiles separated public and private spaces.
The booth featured Lotus’ new electric SUV alongside a towering LED installation that highlighted HERE’s innovative technologies. Inside, private meeting rooms catered to global regions, and an ADAS demo showcased the integration of HERE’s tech in GPS navigation. Two touchscreen kiosks, a comprehensive overhead lighting and audio rig, and a traced sustainability report completed the eco-conscious activation. All booth materials were recycled, reused, or returned to rental inventory, underscoring HERE’s commitment to sustainability.
