Fabrication | Creative

Lowes Home Team

Lowe’s brought an electrifying and interactive Home Team Fan Experience to Super Bowl LVIII, engaging fans with a dynamic lineup of custom-built activities that combined football, hands-on skills, and creativity. A major highlight was the football toss challenge, where fans aimed to throw a football through the “O” in the massive HOME TEAM sign, triggering an exciting light-up reaction upon a successful throw. Nearby, two talented mural artists painted a vibrant, live mural, adding an artistic touch to the experience and showcasing Lowe’s commitment to craftsmanship. Another fan-favorite was the slide puzzle challenge, featuring a giant Super Bowl-inspired design that participants had to solve by shifting floor tiles into place.

For a more hands-on experience, fans tested their precision and speed in two custom-developed games. One featured a blower-powered mini football launch, where participants strategically placed a football into a blower to shoot it through a goal post, combining engineering with competitive fun. The second game transformed a Bosch drill into an arcade-style shooter, challenging fans to screw in screws as quickly and accurately as possible to win. The immersive and interactive Lowe’s Home Team activation successfully blended football excitement with DIY skill-building, creating a one-of-a-kind experience that resonated with fans of all ages.