Fabrication | Creative
Madden 25
The Madden Experience at Super Bowl LVIII delivered an immersive and action-packed activation for football and gaming fans alike. Attendees had the chance to go head-to-head in PlayStation gaming stations, competing in Madden matchups against friends and fellow fans. A custom green screen experience allowed fans to create their own personalized Madden Ultimate Team player card, bringing them into the game like never before. Adding to the fun, the interactive Madden Ratings Hotline gave fans a way to "call in" and weigh in on player ratings, a popular conversation in the gaming community.
The experience also featured an eye-catching photo op where guests could capture their Madden moment, and the legendary Madden Cruiser Bus, a staple in the game’s history, provided a nostalgic touch to the setup. With a mix of competitive gaming, interactive elements, and iconic Madden branding, this activation brought the energy and excitement of the game to life, making it a must-visit destination for fans at the event.
