Fabrication | Creative
Nike Golf PGA Show
At the PGA Show, the Nike Golf booth stood out with its bold green branding, oversized athlete imagery, and illuminated product displays, embodying the brand’s ethos of performance-driven innovation. Elevated signage and sleek glass showcases highlighted Nike’s latest apparel and footwear, reinforcing the message that "Golfers are athletes, and athletes wear Nike."
The design of the space balanced minimalism with bold branding, incorporating premium textures and lighting to create a premium yet inviting environment. Nike Golf’s presence at the show reinforced its position at the intersection of sport and culture, blending cutting-edge technology with the signature Nike aesthetic.
