EA madden super bowl

challenge:

For Super Bowl LVII, the DCE USA Team faced the intricate task of activating Madden 23 at the Super Bowl Experience. The objective was to create an expansive 50’x60’ activation zone that not only showcased 20 gaming stations but also integrated engaging photo opportunities and the distinctive Madden Cruiser, all while embodying the essence of Madden Football.

Solution:

In collaboration with our esteemed partner, Electronic Arts, we meticulously designed and executed the Madden 23 activation. Seamlessly merging the gaming and branding elements, we constructed an immersive environment filled with gaming stations, crafted memorable photo moments, and prominently featured the Madden Cruiser. The result was an unparalleled experience, resonating with fans and reflecting the true spirit of 100% Madden Football.