Fabrication | Creative
Razer
For Razer’s bold activation, we transformed a private ballroom at The Venetian into a fully branded environment that balanced immersion with attendee flow. The centerpiece was an experiential display of the Chroma range, complemented by a unique structure showcasing two new chair designs with arch lighting that emphasized their ergonomic features. A striking 3D-printed Razer logo anchored the space, accompanied by underlit shelves highlighting their product lineup. Every element of the experience aligned with Razer’s sustainability goals, achieving zero waste through rented and stored properties for future use. This activation epitomized Razer’s commitment to cutting-edge design and environmental responsibility.
