Interactive Games & Skill Building
Brand Activation at Scale
Lowe’s delivered an electrifying and interactive Home Team Fan Experience at Super Bowl LVIII, engaging fans with a dynamic lineup of custom-built activities that blended football excitement with hands-on creativity. A standout moment was the football toss challenge, where participants aimed to throw a football through the “O” in the massive HOME TEAM sign, triggering a celebratory light-up reaction upon a successful throw. Adding an artistic layer, two mural artists painted a vibrant live mural on-site, reinforcing Lowe’s commitment to craftsmanship and creative expression.
Experiential Design & Fan Engagement
Fans were also drawn to a series of immersive, skill-based challenges, including a giant Super Bowl–inspired slide puzzle that required participants to shift floor tiles into place. Two custom-developed games elevated the experience even further: a blower-powered mini football launch that combined strategy and engineering, and an arcade-style shooter using a Bosch drill that challenged fans to screw in fasteners with speed and precision. Together, these activations transformed DIY tools into playful competition.
