Nike Golf PGA Show
Performance in Full Color
Minimal Design, Maximum Impact

Challenge
Where Sport Meets Culture
At the PGA Show, the Nike Golf booth commanded attention with bold green branding, oversized athlete imagery, and illuminated product displays that embodied the brand’s performance-first mindset. Elevated signage and sleek glass showcases spotlighted Nike’s latest apparel and footwear, reinforcing the message that golfers are athletes—and athletes wear Nike.







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Results
Rising to the Challenge
The space balanced clean minimalism with unmistakable brand presence, using premium materials, refined textures, and intentional lighting to create an environment that felt both high-performance and highly approachable. Every design decision supported clarity, focus, and movement through the booth.
