EA PLAY LIVE
CHALLENGE:
For EA PLAY, one of the gaming industry's most anticipated events, the primary challenge was to seamlessly integrate branding with immersive fan experiences. The event required meticulous attention to detail in both design and logistics, ensuring each asset aligned with the dynamic essence of EA Sports and catered to a global audience with high expectations.
SOLUTION:
Our dedicated team crafted event assets and vibrant graphics that encapsulated the EA Sports spirit. With precise logistical planning, we ensured the timely transport and expert installation. Through comprehensive program management, the event flowed seamlessly from start to finish, creating an unmatched experience for attendees.
DCE was at the forefront of innovation and design. We engineered striking stacked shipping container structures, which not only served as an architectural marvel but also functioned as interactive spaces for attendees. Our bespoke staging became a dynamic platform where the latest EA releases were unveiled, surrounded by vivid graphics that captured the essence of each game. But perhaps the most captivating element was our life-sized sculptures of iconic gaming characters; intricately designed and meticulously crafted, they stood as a testament to the real-world-meets-virtual magic that EA Sports represents, providing fans with a tangible connection to their beloved in-game heroes.
