Lakers fan fest
challenge:
The Los Angeles Lakers sought to elevate fan engagement throughout the season but grappled with ensuring consistent high-quality event assets, adapting to dynamic content needs, and managing complex logistics for event installations.
Solution:
Our team crafted bespoke, premium event assets aligned with the Lakers' brand, introduced adaptable graphics that could be swiftly updated, and streamlined the logistics for seamless transport and installation, enhancing the fan experience at every game.
DCE meticulously constructed a range of standout installations to enhance the fan experience. Dominating the scene was a massive 3D 'LAKERS' logo, a true testament to the team's iconic status. Alongside this, we introduced the Pop-a-shot basketball challenge, offering fans a hands-on, immersive gameplay experience. Paying homage to the team's hometown, we crafted a detailed mini LA cityscape, capturing the essence of the City of Angels. Additionally, to ensure fans could take home a slice of the action, we set up a basketball-themed backdrop, providing the perfect photo opportunity for memorable snapshots.
