Lysol Air-Aoke

challenge:

To support the launch of Lysol’s new Lysol Air Sanitizer, DCE USA, in collaboration with Encore Worldwide, McCann New York, and Groove Jones, was tasked with creating a branded structure that not only housed, and brought to life, an interactive Karaoke experience, but would also grab the attention of concert goers at the Atlanta’s renowned Music Midtown Festival.

Solution:

Music Midtown Festival, one of Atlanta’s staple events, consisted of multiple stages and festivities spanning across Piedmont Park. For Lysol’s presence to be felt in bringing attention to the harmful bacteria in the air, we designed, engineered, and built an activation that cut through the wonderland of activities. A visual beacon from far, and immersive experience in person, the Lysol Air-Aoke build consisted of two karaoke rooms and control room, while framed with LED’s, dimensional paneling with lit logos, an LED wall to mirror our Air-Aoke participants, LED silhouettes of the product, and LED header to bring it all together.  With the unpredictability of Atlanta weather in August, we built the structure to endure the most severe of conditions and ensure no interruption despite the heavy integration of technology.
   

Lysol Air-Aoke was a testament to multi-party collaboration, aligning the physical and digital to deliver a message and raise awareness through an interactive physical experience.