challenge:

CES, arguably the most influential technology show in the world, calls for more than the expected. It calls for an experience that spikes conversation, drives curiosity, and delivers high recall.  In other words, an experience you cannot forget. SK Group demanded no less. More specifically, they wanted more than a booth, they wanted an interactive amusement park that delivered a cohesive story.  The result - SK Wonderland.

Solution:

SK Wonderland, this years BEST OF SHOW at CES ’24, told the story of a cleaner future through numerous interactive experiences spanning across a 20,000 sq ft footprint. CES attendees were treated to a number of attractions including, a hydrogen powered train that traveled through an LED tunnel, a magic carpet ride, and Dancing Car demonstrating the capabilities of the car of the future. The focal point of the experience being a miniature version of the Las Vegas Sphere to anchor the storytelling. To top off the activation, attendees had the opportunity engage with an AI Fortune Teller powered by high bandwidth memory.

To drive further engagement, staffers dressed in Safari outfits handed out passports used to navigate the space and earn points along the way for various giveaways.  SK Wonderland was wonder, and as the fabrication partner, in collaboration with Super Exhibit, selected to bring this vision to life, we couldn’t have enjoyed it more. Congratulations to SK Group for earning Best of Show, and Thank You for the opportunity.

CES Attendees: 115,000

Footprint: 20,000 sq ft

Theme: Interactive Amusement Park